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As tennis professionals, we always seek to be excellent in teaching, coaching and management. This presentation covers excellence from intrinsic or self-actualized development through a long-term coaching development philosophy. It also examines personality traits (mainly conscientiousness, openness, and agreeableness) and personal development as foundation for achieving excellence. Doug discusses leaders in our field and what were their personal journeys in making tennis a passionate calling. This webinar aims at helping tennis professionals create their own story of excellence.