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Ethical leadership is about building relationships. Coaching is about building relationships. Sport is a lived world. Competition provides its own social structure, its own language, its own community, and in that world lines can often get blurred between what is right and wrong. Sports leaders can often get blinded by their desire to win, and when they are exclusively guided by this desire moral and ethical reasoning is often set aside. This presentation will provide theoretical explanation and empirical research that defines ethics in sport, covers the tenants of sportsmanship versus gamesmanship, and guides you through building a coaching philosophy.